Sr. Digital Marketing Specialist - Knoxville or Nashville, TN

Knoxville or Nashville, TN

Job Overview

TriMech has helped clients design better products by partnering with them and offering, not only CAD, CAE, PDM, FEA, CAM software products, but also by engineering solutions involving full-time and temporary staffing, contract design, analysis and drafting services, rapid prototyping, custom programming and implementation services. TriMech is an Engineering Solutions Provider supporting SOLIDWORKS, Tulip, Stratasys and Desktop Metal 3D Printers from New Hampshire to Arkansas to Florida. Job Summary: TriMech is seeking a fulltime Sr. Digital Marketing Specialist to join our team. The Sr. Marketing Specialist reports to the Director of Marketing and will be responsible for the management of all marketing efforts directly related to our productions, brand, including strategy, strategic overviews and summaries, content campaigns, management of systems, growth of the business from a Marketing perspective and beyond.

Responsibilities

Marketing Brand Strategy/Content Campaigns/Management of Systems/Marketing Product Growth/Project Management

  • Lead for All Product/Solution introductions and launches
  • Communication with OEMs for all deliverables to support sales team and website growth
  • Marketing content development. Work in tandem with other marketing team members and application engineers on projects including: Blog Posts, Case Studies, Corporate Newsletter, Videos, Vendor Promos, Product Launches, Marketing Collateral, Industry-Specific Landing Pages and Whitepaper/Tech Tips
  • Distribution of literature, product catalogs and samples to Sales team
  • Lead Generation and Reporting – Strategy, performance, lead source, future growth – All aspects of lead generation for the product lines based off content creation
  • Help with the creation of Marketing Plan for product lines supporting sales efforts including strategy, tactics, lead gen goals, industry focus, measurement, success and cross branding
  • Weekly reports to Director of Marketing/Marketing Manager on all things Marketing related
  • Work with SEO consultant on new PPC campaigns to promote products for TriMech
  • Help develop and manage client nurturing campaigns, workflows, strategy for vertical development, video and all digital strategy
  • Provide support with website/ecomm content updates and enhancements
  • Work with Events Manager on Planning and promoting events and tradeshows. Oversee: event to campaign strategy, MDF, Event leads/Performance and Working with vendor/specialist.

 

 

Job Requirements

  • Bachelor’s degree in marketing or communications/technical background with a minimum of 5+ years of related work experience
  • Ability to conduct research, gather and analyze data, understand business requirements and make recommendations
  • Demonstrate understanding of web technologies, content management platforms, digital marketing tools, website analytic platforms and social media
  • Leadership skills, ability to educate and influence others in a positive manner
  • Ability to work in teams across all levels of the organization
  • Excellent written and verbal communication skills, samples will be requested 
  • Ability to think strategically and drive solid results to grow the business
  • Experience with MS Office products, Marketing Automation tools, CMS/LRM/CRM experience with solid experience in inbound strategies

 Personal Characteristics:

  • Well organized, self-starter
  • Ability to manage multiple priorities and meet deadlines
  • Attention to detail and impeccable proofreading skills

Additional Details:

  • Competitive Benefits Package
  • Some travel required – Average of once a month or less (NA only)
  • Pay commensurate with experience
  • Location:  Knoxville or Nashville, TN